Spectra
A streaming app rolling out a new unique feature.
Spectra is an innovative streaming platform aiming to carve its place in the competitive streaming marketplace. By focusing on a well-defined audience and introducing groundbreaking features, Spectra sets itself apart with its commitment to reimagining how we watch TV.
Client:
Spectra Streaming
My Role:
Product Designer
Year:
2025
Service Provided:
Web Design, Framer Development
This self-initiated project centered on a new feature Spectra aimed to launch, addressing the platform’s desire for uniqueness while solving the modern streaming challenge of choosing what to watch.
Combining bold ideas with user-friendly design, Spectra’s flagship app offers offline capabilities and integrates cutting-edge viewing experiences. Their latest feature, designed to resonate with a younger generation, emphasizes individuality and a fresh, modern approach to entertainment.
I developed an innovative concept that offers personalized show recommendations based on users’ horoscopes. Each zodiac sign receives a customized horoscope with curated show suggestions, with the flexibility for updates as needed. For this feature, I designed a detailed wireframe, a brand logo, and a custom font kit, all integrated seamlessly into the app’s design to enhance its functionality and aesthetic appeal.